EthonAI is named a Rising Star as part of Sifteds’ B2B Rising 100

EthonAI has made it onto this year’s “B2B Rising 100” list, curated by Sifted, highlighting the most promising B2B SaaS companies in Europe.

Sifted’s 2025 edition of the B2B SaaS Rising 100 ranks the most promising privately held SaaS startups across Europe and Israel. In its fourth year, the list highlights companies valued under $1bn that are shaping the future of enterprise software, from AI infrastructure to legaltech, developer tools to digital health.

This year’s methodology builds on previous editions, combining data-driven analysis with editorial and intelligence team evaluation across three criteria: market opportunity, competitive differentiation and momentum. To be eligible, companies must have launched in 2018 or later, raised funding in or after 2019, and sell software products to other businesses. (If there is a hardware component, it is off-the-shelf and a mechanism through which to sell software products rather than the core IP of the business).

Spanning 15 countries and 26 cities, the 2025 cohort reflects a leveling of the European playing field and a sharp rise in “AI native” companies.