Introducing Ethon’s new Brand Identity
News
Ethon today introduces its new brand identity, marking a major milestone in the company’s growth. The update follows Ethon’s successful market entry in the United States in 2025 and reflects its evolution into a global technology leader in Industrial AI.
Manufacturing remains one of the most capital-intensive industries in the world, yet an estimated 20 cents of every dollar spent is wasted due to inefficiencies, variability, and limited visibility into production processes. Ethon was founded to eliminate this trillion-dollar problem by using AI to understand how production processes behave in real time, explain what drives variation, and guide teams toward measurable improvements.
After years of experimentation, AI is now moving from pilots to mass adoption in the industry. Siemens, for example, uses Ethon’s platform across 20 factories, generating over $10M in savings, with the collaboration recognized by the World Economic Forum as one of the most scaled Industrial AI applications globally.
We call this industry shift the “Renaissance of Manufacturing”—and it sits at the core of Ethon’s new brand.
Ethon’s new visual identity combines a clean, minimalistic design system with expressive, AI-generated oil-painting visuals. Structured layouts, strong typography, and generous white space create clarity and focus, while the artwork adds depth by reimagining industrial environments through AI.
As part of the rebrand, Ethon also evolved its logo. The new mark is a simplified, more confident expression of the brand, abstractly referencing the letter “e” while representing the three core layers of Ethon’s platform: the data layer, the model layer, and the application layer. The result is a timeless symbol designed to scale across product interfaces, physical environments, and digital channels.
The new brand brings clearer structure to how Ethon presents its platform and workflows, thereby creating a shared language that makes it easier for our customers and partners to understand the software. Our new brand will be rolled out across the company’s website, product, and customer touchpoints in the coming weeks.
